Media Literacy in Finland

Media literacy in Finland is the media literacy policy and the national media education policy document, published by the Ministry of Education and Culture in 2019. The document updates and extends the cultural policy guidelines for media literacy published in 2013.

The need to update the policy arose from the changes that have taken place in media culture and the broader than before target groups of media education in particular. The Program of the Government also highlights the need for media skills for all age groups, from children to seniors.

The vision of the policy is to improve everyone’s opportunities to develop their media literacy

In the 2010s, media education in Finland has become considerably more extensive than before: the need to promote media literacy has been acknowledged in an increasing number of sectors, and, in particular, a number of new initiatives in media education for adults have been launched. A large group of actors are engaged in media education or develop and support it either as their main occupation or along with their other tasks.

The Media literacy in Finland policy document aims to clarify the field of media education and describe the strengths, values and principles of media education in Finland. This document also highlights areas for improvement and the related social, cultural and technological development trends.

The Main Objectives

According to the three main objectives of the media education policy, media education in Finland is:

  • comprehensive
  • of high-quality
  • systematic

The policy document includes various proposals for action that support the objectives.

The Vision

Everyone’s opportunities to develop their media literacy are improved in Finland. Media literacies that promote good, meaningful life are an important element of civic competence.

Media literacy is promoted and supported with the help of high-quality, systematic and comprehensive media education.

Media education in Finland is topical, equal, relevant and of high professional quality. Consistent and systematic resourcing supports the accumulation of competence and knowledge, development of actions and establishment of media education. Practical media education is goal-oriented, ethical and sustainable. Versatile media education is planned, practiced and developed in broad-based collaboration between various different actors.